Crocs SS17 CollectionCrocs SS17 CollectionCrocs SS17 Collection

Crocs SS17 Collection

Crocs, the shoe company from Colorado that started in 2002 and developed a twisted boat shoe into a footwear icon, is now the 10th largest non-athletic footwear company.

With a loyal customer following, it is now expanding its European offices but also its line with its SS 2017 collection.

This season Crocs presents different collections to fully cover their customers’ needs.

Isabella consists of styles created for women and girls, all having a more feminine and less bulky character than the conventional Crocs. The sandals feature different prints, and the flips and wedges are ideal for the warmer weather. For men, the CitiLane Roka Collection is popular, especially the styles that look like a boat shoe with a perforated upper.

Swiftwater is specially created for the customer who shops for every member of the family. The shoes are multi-purpose and combine function and style, offering feminine versions for women and cute styles for kids.

Crocs also introduced special models for the most fashionable customer in its Sloane Collection, which is at a slightly higher price point. It consists of multiple sandals such as black sandals with a hammered metal  upper, which can be worn, without a doubt, at every fashion event.

As a whole, this collection has the Miami feel and shows that Crocs has developed into a brand that, apart from its classic model, also has a big variety and can cater to the retailer’s and consumer’s needs.