Whos Next and Premiere Classe September 2016 edition review

The trade shows Who’s Next and Premiere Classe have now closed their doors. The objective for this edition was clear: to create an influential and flourishing setting, suitable for the act of buying in a lively and friendly trade show environment. For this new edition the team curated around the theme of the “Mediterranean”, which altogether proved very popular among the visitors and exhibitors.

To put it in figures, there were 38,258 visitors who walked the aisles of the Parc des Expositions at the Porte de Versailles. A decrease of 7% in the number of visitors compared to September 2015 (-8.2% of the French public and -5.4% international visitors). An expected decrease but still remains reassuring for the business of the next edition of the trade shows.

The trade shows proved to have a strong presence from northern European countries such as Sweden (+11%) and Denmark (+16.9%). In contrast, there was a fall in the presence of southern European countries, particularly with Italy (-8.3%) and Spain (-5.7%), Portugal remained unchanged and there was a return from Greece. The trade shows also attracted the American continent (+7.6%) with an increase in the number of visitors from the USA (+13.3%). In a sensitive context, the Middle-East stabilised itself, as well as Asia with China (8.1%), South-Korea (+1.2%) and Japan (-3%).

The last point, a reconnection with business for all participants, during which new French investors were present. This suggests a wealth of confidence for 2017.