Premium Order Munich with successful close to the season

Premium Order Munich with successful close to the season

Premium Order Munich took place 5-7 August 2017, and showed a high attendance of 83% in international brands. In harmony with the concept, the 250 brands were staged against the industrial backdrop of the Zenith Halle. With a consistently high visitor frequency on the last two of the three trade show days, expectations were fulfilled in terms of both numbers and quality.

“The move to the open-plan Zenith Halle was the right thing to do. The atmosphere and vibe were fantastic and – as always in Munich – everything revolved around appointments. Our focus on the basics and consolidation was very well received by both exhibitors and buyers. There was particular praise for the service and degree of quality on offer, facets that continue to top our list of priorities. We are satisfied and are already starting to prepare the January event in Berlin.”
Anita Tillmann, Managing Partner of the PREMIUM GROUP