Bally joins forces with Swizz Beatz on limited edition collectionBally joins forces with Swizz Beatz on limited edition collection

Bally joins forces with Swizz Beatz on limited edition collection

Bally has joined forces with Grammy Award-winning music producer and global entrepreneur, Swizz Beatz, on a limited edition collection of accessories and ready to wear with artwork created by Spanish artist Ricardo Cavolo. Part of the ‘Bally Collective, curated by Swizz Beatz’, this partnership continues the brand’s commitment to creating a platform to playfully empower artistic license across emerging and established talent.

Talking about the inspiration behind his prints for Bally, Cavolo explains he and Swizz wanted to achieve with this project, the feeling of ‘total freedom’ in the pursuit of ‘creation with no borders.’ His prints represent his interpretation of freeing the spirit animal inside, resulting in a truly vivid collection of otherworldly drawings. Cavolo’s eclectic style is based on the relationship between folk art, traditional and modern tattoo culture and European religious imagery. He often develops characters, telling stories through the illustration of their experiences across time, using symmetry and symbolism to connect with a modern audience.

The collection will launch worldwide in Bally flagship stores and on bally.com from 26 September 2017.