Chic Shanghai upgrades its upcoming edition

Chic Shanghai upgrades its upcoming edition

CHIC Autumn Shanghai is set to take place from October 11th to 13th, 2017 and is set to bring three new directives that are positioning and upgrading this upcoming edition:

-New Experiences
-New Approaches
-New Forms

CHIC Autumn welcomes around 850 exhibitors – thereof around 400 from 20 foreign nations and regions. Among them will be a pavilion from PREVIEW IN CHINA from South Korea. Furthermore, strong and traditional joint participations will be created by France and Italy. As at all previous editions in Autumn and Spring, Italy will present its brands in a pavilion including important brands for men, women and kids. The Italian participation at the most important trade show in China proves to be the meeting point they cannot miss to attract the important buyers with their latest collections.

CHIC Autumn will present clear and distinctive segments, covering the ground floor of halls 2 and 3, covering 50,000 sqm in total:

-Hall 2: FASHION JOURNEY with international participations, URBAN VIEW (menswear), NEW LOOK (womenswear), IMPULSES (young designers), SECRET STARS (fashion accessories), KID’S PARADISE (childrenswear), SHANGHAI BAG Fashion Fair
-Hall 3: HERITAGE (leather/fur/downwear), CHIC YOUNG BLOOD (new generation street styles) and the ‚shows in the show’ PH VALUE (including body/beachwear) and THE UNIT (including supporting services in the whole process of design, production, sales).

New is ‘The Sustainability Zone’. As a result of increased environmental awareness and more stringent general requirements imposed by environmental legislation, China National Textil and Apparel Council together with China National Garment Association have created this new area entirely dedicated to sustainability, which will cover 576 m2 in Hall 2.

To reply to the high demands of consumers in their dressing behaviour, a small section will be presenting intelligent techniques for offering bespoke service to customers. HUAPIN Tailor or STOR Cezon add to their performance at CHIC Autumn the practical procedure to design, to produce and to cut to size.

Activities like trade match-makings, a Commercial Forum and Fashion Conference will be held to achieve precise commercial matching. A special topic will be sustainability standards. Trend seminars will inform on latest trends and tendencies of 2018 FW. The International Brands Joint Release Show will give an overview on selected brands.