Four Marketing and Archetype Showroom announce strategic partnership.

Four Marketing and Archetype Showroom announce strategic partnership.

Four Marketing, London-based fashion wholesale, retail, and lifestyle company partners with New York native wholesale agency, Archetype Showroom, to create an exciting and innovative fashion wholesale and marketing agency; together they plan to bring an expert global perspective to men’s and women’s fashion in a curated NYC environment.

The new agency named, FOUR MARKETING ARCHETYPE, will expand to encompass the entire 2nd floor of Archetype Showroom’s current 676 Broadway home. The downtown landmark address, whose lobby’s walls and ceilings boast original black and white artwork by Keith Haring, befits the gallery-like showroom environment in which FOUR MARKETING ARCHETYPE will exhibit their selection of designers and brands, curated to inspire and impact the American Market.

The inception of FOUR MARKETING ARCHETYPE occurred when the Founders of FOUR MARKETING and Archetype Showroom recognized their like-minded ambition to grow select brands in a global retail marketplace. FOUR MARKETING and Archetype realized, by working in concert, their diverse skill sets, relationships, and working experiences in the world’s fashion capitals offer their clients a clear competitive advantage in the today’s retail climate.