Tiger of Sweden to preview debut Lundman collection at Pure Man

Tiger of Sweden to preview debut Lundman collection at Pure Man

Tiger of Sweden is set to launch its new vision for the brand, with the newly appointed Creative Director Christoffer Lundman at Pure Man. As former Burberry design director, Lundman took over as the brand’s first ever head of creative & design position in June 2017. The brand will be previewing its upcoming A/W 2018 collection for men at Pure Man this coming February. Lundman’s direction will see Tiger of Sweden taking its focus and direction on more tailoring as well as expanding its suiting core and outerwear lines.

“It’s great that such an influential and market leading brand will be collaborating with Pure London for both editions in 2018,” said Adam Gough, Head of Menswear at Pure London. “We look forward to a long and successful partnership with Tiger of Sweden.”