The Woolmark Company partners with Japanese label FACETASM ahead of Paris Men's Collection

The Woolmark Company has announced a two-season partnership with renowned Japanese fashion label FACETASM for the development of its A/W 18/19 and S/S 19 wool-rich offerings, ahead of its show at Paris Men’s Collection. Both capsule collections will be Woolmark-certified.

The partnership marks the beginning of a long-standing relationship where The Woolmark Company will continue to work closely with and support FACETASM’s design team, which has already viewed The Woolmark Company’s sourcing guide The Wool Lab, drawing on the most innovative fabrics and yarns for the upcoming collections and connecting the design team with the wool supply chain.

FACETASM founder/designer Hiromichi Ochiai travelled to Australia with the support of The Woolmark Company to visit the source of Merino wool, experiencing wool-growing properties first-hand and gaining invaluable insight and inspiration for his future collections.

Wool has been an integral part of the label’s collections since its launch in 2007, highlighting the versatility of the fibre and its position as the premier ingredient in luxury apparel. Its unique creations are deeply rooted in Tokyo’s edgy street culture, quickly garnering global praise.

“Hiromichi Ochiai will be our first global wool ambassador from Japan – a market that remains important in terms of creativity and impeccable quality, further expanding Merino wool’s legacy beyond traditional tailoring,” said The Woolmark Company Managing Director Stuart McCullough. “This partnership deepens the relationship between the Australian wool industry and Japan’s fashion industry, with FACETASM taking the two to a global audience via its extensive range of stockists.”

FACETASM’s Autumn/Winter 18/19 Woolmark capsule collection will be unveiled in January in 2018 in Paris.

The Woolmark Company partners with Japanese label FACETASM ahead of Paris Men’s Collection