Pitti Uomo 93 closing figures

Pitti Uomo 93 closing figures

The four days of Pitti Immagine Uomo no.93 are coming to an end at the Fortezza da Basso in Florence, with the first final figures that record a significant increase (+ 2.5%) compared to the last January edition, for a total of almost 25,000 buyers arrived at Pitti Uomo (over 600 more than a year ago), and a total number of visitors that exceed the 36,000 attendance.

In terms of figures, foreign buyers recorded a growth of + 4% (almost 9,200 international buyers in total), with excellent performances from Korea (+14%), Russia (+31%),  the Netherlands (+15%), France (+3%), Japan (+3%), United States (+20% in the store number), Austria (+8%) and Portugal; very good the performances recorded by new markets such as Mexico, Australia, Brazil and India; among the northern European countries, a surprising result for Norway and Finland (Finland was Pitti Guest Nation of this edition), but perhaps the most surprising it is the exploit of the whole area of Eastern Europe (Poland thas doubled its buyers, Czech Republic, Hungary, Romania, Bulgaria and Slovakia), followed by the Balkans (Serbia, Slovenia and Croatia), ending up in Estonia, in the Baltic area. The numbers of the Italian market are also encouraging (+1.5%), which should result in around 15.750 registered buyers.

The ranking of attendance sees Japan back at the top of the list followed by Germany, The Netherlands, Spain, UK, France, Turkey, South Korea, Switzerland, USA, China, Belgium, Russia, Austria and Portugal.