Pitti Uomo 93: increased presence of buyers (+2,5%)

Pitti Uomo 93: increased presence of buyers (+2,5%)

“It was a very positive outcome in terms of the numbers and the extremely lively atmosphere we experienced over the last few days”, says Raffaello Napoleone, CEO of Pitti Immagine, at the end of Pitti Uomo 93. Infact the four days of the show ended with an increase of the number of buyers (+2.5%), compared to last January: 25,000 presence (over 600 more than a year ago), and an overall number of visitors that exceeded 36,000. Thanks – probably – to the events with international guests, as the opening of Gucci Garden (and Osteria with the famous chef Massimo Bottura). Even the shows were international: the catwalk by the special guests Undercover and Takahiromiyashita TheSoloist and Brooks Brothers, with a special event marking the brand’s 200th anniversary, at Salone dei Cinquecento in Palazzo Vecchio. 
Quite interesting the Athlovers project in collaboration with Reda, and Guest Nation Finland, with intesresting nordic lables. Then, young designers as
the fashion shows by M1992 and  the finale of the International Woolmark Prize, and Les Benjamins performance. So, good news for the 1.244 brands present at the trade show. As confirmed by the organization there were many international buyers 
(+4%, with over 9,200 international buyers in total). Good news from South Korea (+14%), Russia (+31%), France (+3.5%), Netherlands (+15%), Japan (+3%), United States (+20% in terms of the number of shops), Turkey (+23%), Austria (+8%) and Portugal. Good news from new markets like Mexico, Australia, Brazil and India; but probably most surprising were the results of the whole area of Eastern Europe (Poland doubled its buyers, Czech Republic, Hungary, Romania, Bulgaria, Slovakia), followed by the Balkans (Serbia, Slovenia and Croatia), ending with Estonia in the Baltic area. There was also a comforting growth for the Italian market (+1.5%), with around 15,750 registered buyers.