Denham to celebrate its 10th anniversary with a year-long series of events starting this month

Denham to celebrate its 10th anniversary with a year-long series of events starting this month

Denham the Jeanmaker is celebrating its 10th anniversary with ‘A Decade of Denham’, a year-long series of events and collaborations with renowned brands, such as Converse and Barbour, English graphic artist Anthony Burrill, Scandinavian furniture label NORR11, and the Amsterdam-based label Atelier Reservé. The program has kicked off this month, in January with the launch of a book titled ‘A Decade of Denham’ and will see a new project unveiled every month, ending with the launch of the Indig’eau de Parfum fragrance at the end of the year.

DENHAM will also introduce three exclusive jean designs — two men’s styles and one woman’s style — at the Pitti Uomo fair in Florence, Italy, in January. Created using fabric from the renowned Candiani mill, the jeans will be sold in DENHAM stores and via select wholesale partners. They will be packaged in a commemorative anniversary box and include a contest for consumers to win a trip to Milan.

“Celebrating the 10th anniversary of DENHAM is an incredible milestone for our brand,” said Jason Denham, Founder and Chief Creative Officer of DENHAM the Jeanmaker. “Our ‘Decade of DENHAM’ program is a nod to my greatest passions and inspirations that have shaped DENHAM into what it is today. I am honoured and excited to partner with some of the brands and people who have most influenced me in my career.”