The Birkenstock box collaborates with Rick Owens in California

The Birkenstock box collaborates with Rick Owens in California

Designed by Gonzalez Haase AAS, Birkenstock’s mobile, spatial retail concept continues its travel throughout the US, moving to the Weat Coast in partnership with Rick Owens with a private launch event on the 17th of April, 2018, followed by the public opening on April 18h till 21st 2018.

The Birkenstock box consists of converted freight containers, which play host to each partner’s interior concept and merchandise proposition. In this site-specific iteration, the Box’s interior is designed by Rick Owens and incorporates the retail design elements from the Rick Owens New York store.

The Birkenstock box will carry a limited collection of Birkenstock styles, along with curated assortment of Rick Owens looks, objects, furniture, legwear and accessories.