ERDA shows Retail Design Trends around the World

ERDA shows Retail Design Trends around the World

Current store concepts are characterized by a mix of different colours and styles from industrial look to country house and a broad range of various materials. Stores create hybrid spaces, mixing traditional retail, tasteful catering, personal services, art galleries, literary readings and lots more. For this year’s EuroShop RetailDesign Awards, 85 nominations were received from 27 countries. From these examples, EHI shopfitting expert Claudia Horbert distils the most important trends in international retail design.

Cozy and Curated
Wood remains the most favourite element for store construction and determines the ambiance of a store. Dark wood creates a cozy, warmer and more genuine atmosphere than the clear design language of the Scandinavian style or sharp black-white contrasts.

Customer Engagement
In a world of a growing competition from suppliers online, modern stores have to create unique environments that seduce, attract and entertain customers at the point of sale. Whether it is an iconic architecture, an enhancing store design, lighting or the embedding of state-of-the-art media in the shop fitting, everything has to follow a joint dramaturgy to give customers that certain kick. Thus the dovetailing of physical and online stores is generating new retail and interior design concepts.

To emerge from the competition as a winner, this year’s participants again had to appeal to customers with a successful combination of shop architecture, colours, materials, lighting and visual merchandising and convey an unambiguous message in relation to their product offering. 35 submitters are nominated. On the evening of April 26th, to kick off the C-star trade fair in Shanghai, EHI and Messe Dusseldorf will grant the EuroShop RetailDesign Awards to three stores with the best concepts.