Karl Lagerfeld announces license agreement with Giada S.p.A

Karl Lagerfeld has announced it has entered into a multi-year license agreement with Giada S.p.A. for the production and distribution of its new KARL LAGERFELD DENIM collection, in Europe, the Middle East and Africa. The first collection, which will include men’s and women’s denim, will launch in Spring 2019. The initial term of the licensing agreement runs for 10 seasons.

“The launch of KARL LAGEREFLD DENIM is an exciting, high-potential addition to our brand’s diverse product portfolio,” said Pier Paolo Righi, CEO of KARL LAGERFELD. “Giada is a leading producer and marketer of premium denim production, and we are fascinated by their love for product details. We look forward to working with them to build this business.”

“Our license agreement with KARL LAGERFELD is exciting for Giada and we are proud to embark on this special partnership,” said Franco Catania, CEO of Giada S.p.A. “It represents an amazing opportunity for both companies.”

The KARL LAGERFELD DENIM collection will offer a wide range of premium styles, for an iconic denim look. The collection will be fully made in Italy and positioned in the premium segment. Designs will include luxurious finishes like selvedge seams, lurex texture effects, unique coatings and embellishments, with silhouettes ranging from skinny to girlfriend, boyfriend and biker fits.