Scotch & Soda appoints new CMO

Scotch & Soda appoints new CMO

Fashion label Scotch & Soda has named Ralph Rijks as Chief Marketing Officer of Scotch & Soda. As a member of the Management Team, Rijks will lead the Marketing Department to further grow the brand.

“I am pleased to welcome Ralph to Scotch & Soda. Over the past 10 years Ralph has held various senior Marke?ng posi?ons, most recently as Senior Vice President of Heineken USA, the company’s largest market, based in New York. With Ralph part of the Scotch Family, we look forward to growing our business further.” Dirk-Jan Stoppelenburg, CEO Scotch & Soda

“I know Scotch & Soda as a much-loved Amsterdam brand with a worldly mindset. I look forward to working with the teams to communicate the free-thinking spirit of this rich brand to its growing, global fan base.” Ralph Rijks, CMO Scotch & Soda.