Capsule Shows join with Liberty Fashion & Lifestyle Fairs

Capsule Shows join with Liberty Fashion & Lifestyle Fairs

Liberty Fairs Fashion Group announced it is acquiring Capsule shows, formerly Reed Exhibitions events. This will unite a group of uniquely powerful trade shows under one roof and better serve the ever- evolving wholesale and retail market. A true joining of forces, the fusion of Liberty Fairs and Capsule creates a dynamic platform for contemporary fashion, lifestyle and beauty brands in the men’s and women’s space. It also allows the respective teams to amplify their expertise and create a whole that is greater than sum of its parts, bringing poignant meaning to Liberty’s signature hashtag #brandtogether.

Liberty Fairs and Capsule have collaborated on marketing and retail relations for several years. In February 2018 in Las Vegas, the two shows teamed up with Agenda to co-locate and launch Assembly, a two-day conference that featured leading keynote speakers, panels, intimate workshops and industry resource specialists. The season prior, Liberty Fairs and Capsule partnered with the CFDA during Men’s Fashion Week and hosted two days of menswear fashion presentations at their NY Men’s shows. Together the events will not only continue to bring innovative programming that will attract more buyers to the shows and keep them on the floor longer, but also will encourage further disruption of the conventional tradeshow model.