White Show, Project unite for global fashion partnership

White Show, Project unite for global fashion partnership

Project New York has partnered with White Show on an exclusive collaboration designed to unify the European and American marketplaces over the SS’19 season. 

The partnership aims to strengthen the presence of global menswear marketplaces by creating a cross section of US and European brands, designers and retailers to offer a fresh, international perspective of designers at each trade show. 

“The collaboration with UBM amplifies the resonance of White tradeshow on the American market, which represents an excellent opportunity for our companies. WHITE has always been very attentive to international markets, where its been present for many years and continues to invest and promote its DNA and its brands exponentially,” affirms Massimiliano Bizzi, White President and Founder. 

Project will celebrate the launch with a kick-off event during July’s Market Week. 

Over the next two seasons, UBM Fashion and WHITE Show will work together to design retailer matchmaking platforms and develop a curation of visionary brands to host at upcoming shows.