Coterie Launches Mobile App for Show AttendeesCoterie Launches Mobile App for Show Attendees

Coterie Launches Mobile App for Show Attendees

NY Women’s February Market, opening Monday, February 25th through Wednesday, February 27th, is an elevated fashion showcase comprised of four unique shows: COTERIE, SOLE COMMERCE, FAME, and MODA. Held at the Jacob K. Javits Center in New York City, the show is the premier destination for the most sought-after contemporary and progressive designers and brands in womenswear and beauty.

This season, COTERIE released the official mobile app “COTERIE Show” to better assist attendees to navigate the show floor, search for brands, stay up-to-date with daily happenings and create an agenda by adding events directly to personal calendars. App users will also be able to view the season’s latest brand look books and directly access the Informa and Coterie Instagram’s from mobile devices. The app is available for download on Google Play and Apple’s App Store.

On the first day of the show, COTERIE is hosting a panel series, covering ethical and sustainable fashion, the power of brick and mortar, and the effectiveness of influencers.

 COTERIE has also partnered with fashion publication, The Daily Front Row, for “The Daily x COTERIE Fashion Influencer Panel” discussing the relationship between brands and influencers. Influencers Danielle Bernstein (@WeWoreWhat) and Lainy Hedaya (@LainyHedaya), Stylist and Host, William Graper (@William_Graper), NEXT Management’s Digital Brand Strategist, Jennifer Powell, and President of Coterie, Danielle Licata will lead the conversation. 

Day two brings COTERIE’s first-ever live photo shoot to inspire attendee on the show floor. Models will be styled by a stylist using FW’19 apparel and accessories pulled directly from the show floor. Fashion creative and photographer, Mani Zarrin, will be shooting the models throughout the day, while images are being edited and posted to the COTERIE Instagram (@Coterie_Show) in real-time.