TOMMY HILFIGER celebrates re-opening of Hamburg store with an exclusive TOMMY JEANS LIVE in-store event

TOMMY HILFIGER celebrates re-opening of Hamburg store with an exclusive TOMMY JEANS LIVE in-store event

Last week TOMMY HILFIGER celebrated the re-opening of the Hamburg store with an exclusive TOMMY JEANS LIVE in-store concert, presenting the musical history of the brand and the long-term cooperation with strong, up-and-coming artists. So a TOMMY JEANS Singbox was installed for one week for an open casting in the Europa Passage. The casting was won by 7Soulz and who was allowed to perform at the event alongside established musicians.

The two-storey TOMMY HILFIGER store spanning over 860 square meters now includes a People’s Place Deli, named after Tommy Hilfiger’s first clothing store, which he opened in 1969 in his hometown of Elmira, New York. It was a place for people of all backgrounds who came together to share exciting experiences of pop culture in the midst of the fashion and music revolution. People’s Place is today an integral part of Tommy Hilfiger’s vision for the retail industry.