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JUNE 2025 EDITOR'S NOTE

Welcome to Florence

Another summer season is set to start. One thing is for certain the market is going through a change, however, it also means that the industry has finally started to collaborate more together. Brands are participating at Pitti again, which haven't been around for a while. New concepts are being thought of, which is so necessary to go with the change of times. At WeAr we have continuously amended our publishing catalogue, now having added two successful new publications: WeAr Showrooms Paris and WeAr Showrooms DACH. The first is a digital-only format, whereas the second is a hybrid format. Both reach showrooms and sales platforms in their respective areas and therefore the attending buyers.

Pitti remains to be the power show, setting the tone for the season to come. What it is more it retains the feeling that the fashion industry is grand, creative and adaptable. Let's take this sentiment into all our business decisions. Only if we, as an industry, can show our customers this way of life, the reason why we all are working in the industry, success can follow.

To help, our team has yet again curated a range of interesting articles, brand selection and inspiration tools. So stop by our booth, pick up the latest copy of WeAr global magazine (in any of the 8 languages you prefer), remember to look at the content of WeAr Showrooms Paris (navigate to it at the top bar menu), and download the latest issue of WeAr Showrooms DACH starting end of the month.

Our team is always happy to hear your feedback and to help you if you have any questions.

As always, we wish you a prosperous business,

Shamin Vogel

Editorial Director

Fancy pants at Pitti Uomo

Fancy pants at Pitti Uomo

Fancy pants at Pitti Uomo.

Louisa Via Roma impressionsLouisa Via Roma impressionsLouisa Via Roma impressionsLouisa Via Roma impressions
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Louisa Via Roma impressions

40 years of Tommy Hilfiger designs celebrated40 years of Tommy Hilfiger designs celebrated40 years of Tommy Hilfiger designs celebrated40 years of Tommy Hilfiger designs celebrated40 years of Tommy Hilfiger designs celebrated
VOICES Pitti Uomo 2025

Pitti Uomo 2025

40 years of Tommy Hilfiger designs celebrated with a special showcase during Pitti

Having fun at Pitti UomoHaving fun at Pitti Uomo
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Having fun at Pitti Uomo

Summer feelingsSummer feelingsSummer feelingsSummer feelingsSummer feelingsSummer feelingsSummer feelings
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Summer feelings

Fashion trends at PittiFashion trends at PittiFashion trends at PittiFashion trends at PittiFashion trends at PittiFashion trends at Pitti
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Fashion trends at Pitti

WeAr booth at Pitti Uomo 2025WeAr booth at Pitti Uomo 2025
VOICES Pitti Uomo 2025

Pitti Uomo 2025

WeAr booth at Pitti Uomo 2025

Shiny happy peopleShiny happy peopleShiny happy peopleShiny happy peopleShiny happy people
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Shiny happy people

Various busy people found at PittiVarious busy people found at PittiVarious busy people found at PittiVarious busy people found at PittiVarious busy people found at PittiVarious busy people found at Pitti
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Various busy people found at Pitti

Fashion as its bestFashion as its bestFashion as its bestFashion as its bestFashion as its bestFashion as its best
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Fashion as its best

Fashion lovers @PittiFashion lovers @PittiFashion lovers @PittiFashion lovers @PittiFashion lovers @Pitti
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Fashion lovers @Pitti.

What to wear @PittiWhat to wear @PittiWhat to wear @PittiWhat to wear @PittiWhat to wear @Pitti
VOICES Pitti Uomo 2025

Pitti Uomo 2025

What to wear @Pitti.

Busy people at PittiBusy people at PittiBusy people at PittiBusy people at PittiBusy people at Pitti
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Busy people at Pitti.

Colourful street life at PittiColourful street life at PittiColourful street life at PittiColourful street life at PittiColourful street life at Pitti
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Colorful street life at Pitti.

Fashionable people at PittiFashionable people at PittiFashionable people at PittiFashionable people at PittiFashionable people at Pitti
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Fashionable people at Pitti

Nice presentation of KITON at Pitti
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Nice presentation of KITON at Pitti

Rag & Bone booth at Pitti
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Rag & Bone booth at Pitti

Impressions outside of PittiImpressions outside of PittiImpressions outside of PittiImpressions outside of Pitti
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Impressions outside of Pitti.

AT.P.CO booth should be seen at PittiAT.P.CO booth should be seen at Pitti
VOICES Pitti Uomo 2025

Pitti Uomo 2025

AT.P.CO booth should be seen at Pitti

 

 

Lot’s of colourful booth at PittiLot’s of colourful booth at PittiLot’s of colourful booth at PittiLot’s of colourful booth at PittiLot’s of colourful booth at PittiLot’s of colourful booth at Pitti
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Lot’s of colourful booth at Pitti.

People of Shibuya at Pitti
VOICES Pitti Uomo 2025

Pitti Uomo 2025

People of Shibuya at Pitti

Further booth impressions at Pitti UomoFurther booth impressions at Pitti UomoFurther booth impressions at Pitti UomoFurther booth impressions at Pitti Uomo
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Further booth impressions at Pitti Uomo

Busy going already at Pitti Uomo 2025Busy going already at Pitti Uomo 2025Busy going already at Pitti Uomo 2025Busy going already at Pitti Uomo 2025Busy going already at Pitti Uomo 2025
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Busy going already at Pitti Uomo 2025

Premiata at Pitti Uomo
VOICES Pitti Uomo 2025

Pitti Uomo 2025

Premiata at Pitti Uomo