100% digital edition of Première Vision Paris

100% digital edition of Première Vision Paris

Première Vision Paris is centering its efforts on a 100% digital February show, in order to continue to support the creative fashion industry and set the stage for the recovery expected to get underway in 2021.

The digital show, a week-long event running this February 15 to 19, will thus be launching new industry-targeted services, and reflects the marked acceleration of the group’s digitization. At this time, Première Vision will also be launching its new, single and integrated website, which will be rolled out in several stages over the course of 2021, bringing together all of its shows and its Marketplace.

Throughout the last few months, Première Vision has been engaged in supporting the international fashion industry as it faces the difficult challenges posed by the Covid-19 health crisis, introducing new and innovative e-commerce features to its Marketplace, and speeding the development of its digital system.

Whereas in September the show’s digital event was split between the Première Vision website (fashion content, news, catalog, etc.) and the Marketplace (offer, product content), this February it will be fully incorporated on one single platform: www.premierevision.com.

In 2021, to improve greater clarity and efficiency, Première Vision will bring together its various French and international shows, as well as the Marketplace, on one single website, in an effort to:

-Simplify understanding of the global offer of its events

-Streamline and improve visitor itineraries

-Optimize the value of the exhibitors’ offer

-Enable more effective communication

-Develop new features and services to speed both the digitization and humanization of e-commerce