35th edition of Milano Unica

35th edition of Milano Unica

Last week the 35th edition of Milano Unica took place. Returning to its three-day format with a host of top-quality exhibitors who, thanks to the recovery of the international markets and the lifting of restrictions on travel, can count on a significant increase in visitors from abroad. The Trade Show of high-end textiles and accessories for womenswear, menswear and kidswear confirms again its status as a point of reference for the entire system.

There have been 389 exhibitors represented, 324 of which Italian and 65 from other countries, and their new proposals for the Autumn/Winter 2023/2024 season send a signal of a strong economic recovery. The exhibition panorama was filled out by numerous special areas and projects, raising the total number of exhibitors present at the 35th edition to 445.

The Trade Show expanded back to occupy four Halls, and from the main entrance, in Hall 8, visitors immediately plunge into the itinerary of MU Tendenze & Sustainability, a unique area that provides a striking introduction, with its visual, tactile and sensory stimuli, in a creative progression that goes beyond seasonality and is increasingly oriented towards respect for the planet and its inhabitants, increasing the visibility of a broad range of products that manifest a growing commitment to Sustainable Creativity.

In order to present a broad spectrum of the season’s proposals, the spotlight was on the many companies that produce women’s collections, with a focus on the textiles and accessories designed specifically for womenswear.
Inspired by the three Tendenze themes proposed by Milano Unica for the Autumn/ Winter 2023/2024 season, the focus on women is expressed in three areas that eloquently display the fervent creativity directed at the world of women.

The spaces follow one another in an itinerary that crosses through many proposals: from the opulence of precious materials, sophisticated workmanship and ultra-decorative elements, like jeweled buttons and floral embroidery, that whisper tales of women of the Far East, to details inspired by the natural world. Micro-organisms become prints, or matelassè jacquards, lightness gives way to transparency, lace alternates between glossy and opaque and accessories are animalier- inspired.