The Roberto Cavalli Group has chosen Pitti Uomo for the worldwide launch of its new men’s fashion project

The Roberto Cavalli Group has chosen Pitti Uomo for the worldwide launch of its new men’s fashion project

The Roberto Cavalli Group has chosen Pitti Uomo for the worldwide launch of its new men’s fashion project with a special event in the house’s distinctive style.

One of the most important Italian luxury brands in the world, Roberto Cavalli will be back on its “hometown” catwalks with the first men’s collection by Paul Surridge, the new creative director for all of the company’s lines.

“The long love story between Pitti Immagine and Roberto Cavalli began nearly twenty years ago”, say Raffaello Napoleone, CEO of Pitti Immagine. “The runway show at the forthcoming edition of Pitti Uomo, featuring the first menswear collection by Paul Surridge further sanctions this bond, with us of Pitti and with the city. It marks the return of one of the champions of Italian style, one of the names that made Florence the world capital of fashion, and – at the same time it is the moment for highlighting a new phase for the brand led by the design talents of the new creative director. We are truly pleased to present this Special Guest, and we are working with the Roberto Cavalli Group with great synergy “.