A new conceptual interpreation for Shanghai Tang's S/S 2018 collection

Shanghai Tang’s S/S 2018 collection represents a new conceptual interpretation of the brand’s heritage and image. A tale of traditional Chinese elements merged by a contemporary spirit and a cosmopolitan, international creative vision. With an undertone of novelty, these elements are auspiciously united by the “Shou”, Chinese symbol for longevity, which features on buckles of belts and bags and appears in both jewelry and prints.

Ownership and direction of the iconic brand, founded by the late Sir David Tang in 1994, was acquired by Alessandro Bastagli, Shanghai Tang’s new Executive Chairman, and Hong Kong Private Equity fund Cassia Investments. A marriage of Chinese tradition and the finest Italian craftsmanship, Shanghai Tang is now manufactured in Italy to ensure the highest quality of products and excellence of techniques and materials.

Silk is the symbolic element of the Chinese millennial culture and plays an emblematic role in the collection. Deployed in innumerable variations, the material becomes an ideal bridge between Italy and China whose two souls are now harmonized in the brand.

The cultural and semantic Chinese imprinting is revisited in the new qipao that transforms to the modern “little black dress”. The metamorphosis involves motifs of bold butterflies inspired by antique embroideries and is embodied by imperial peonies.

The print designed with “intense” colors looks westward with the ton-sur-ton macro hound’s-tooth mixed with delicate floral patterns or geometrical multicolor mosaics.

A new conceptual interpreation for Shanghai Tang’s S/S 2018 collection