ALBERTO’s 2022 summer collection integrates technology at every level: from the high-tech icon Hybrid Sports Pants to digital prints that stretch all aesthetic boundaries in a resource-saving way to the Red Selvedge, which is produced on narrow looms in the old Japanese tradition.
‘In 2022, we’ll be celebrating 100 years of Alberto, an emotional event. Instead of an anniversary collection, we prefer to keep doing what has made our company successful for 100 years: giving tradition a new face by modelling the future with innovative products.’-Marco Lanowy, Alberto
A quick word with Marco Lanowy:
Mr Lanowy, what’s the ALBERTO ‘idea’?
It’s the common thread that runs through everything we do. We work up close to real life, observing emerging trends – by no means just in fashion – but also how people’s everyday lives are taking shape and what social and societal movements are emerging. Obviously, this is reflected in the development of our products. For us, the focus is on finding out what people need a pair of pants for, and we use this as a starting point to develop the necessary innovations for the product in terms of details and benefits.
In the process, ALBERTO is visibly merging the various styles of pants.
Right. Nowadays, a pair of pants should ideally be an all-rounder and not just look good when you’re switching from the job to the couch, from the couch to the bike and from the bike to the golf course, but also function well. This is a transformation process that began with the development of our first golf collection.
It’s a theme that has led to the development of the Hybrid Sports Pants, after all.
Cyclists, golfers and hikers appreciate the Hybrid Sports Pants mainly because of their features, but at the same time more and more customers are turning to the styles for purely fashion reasons. For me, the new ‘Pack’, which can be rolled up and packed into the zipper back pocket, is a real highlight of the collection. I’m curious to see what kind of feedback we get here.
ALBERTO is successively working on producing the collections more sustainably …
Yes, we already work very intensively with organic cotton and recycled yarns on the basis of the Oeko-Tex Standard 100 label, but it’s always an ongoing process. I find it very exciting how much is currently happening in the area of sustainable materials and finishes. This gives us the opportunity to close our gaps in sustainability bit by bit. We think it’s important to develop a long-lasting, unique product in an ecological, humanly respectful and fair way. For us, these are self-evident facts. We don’t really want to emphasise them any more, not least because we don’t deal with the issue of sustainability for marketing reasons, but because we consider it our duty to do our best in this area.
A closing word about digital prints …
… aren’t just the visual highlights that we also base our colour concepts on, but also open up more creative freedom and even more individual production for us. We really enjoy that!
PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY