AlphaTauri expands in Japan with the launch of its first pop-up store at ISETAN MEN’S

AlphaTauri expands in Japan with the launch of its first pop-up store at ISETAN MEN’S

AlphaTauri has opened the brand’s first pop-up store in Japan on the ground floor of ISETAN MEN’S in Tokyo’s Shinjuku district this month. The pop-up was open from 5 October to 18 October 2022. On the opening day of the pop-up store, Pierre Gasly and Yuki Tsunoda, drivers of Scuderia AlphaTauri, a Formula 1 team of which the brand is the main sponsor, did not miss out on the opportunity to visit the exclusive pop-up. They were both wearing the latest AlphaTauri Autumn/Winter 2022 Collection.

The AlphaTauri pop-up store invites its visitors to explore the unique combination of functionality and design by presenting AlphaTauri’s advanced fabric technologies and signature smart designs. The Autumn/Winter 2022 collection combines progressive innovations and fashionable design while placing a high emphasis on comfort. For the duration of the pop-up store at ISETAN MEN’S, all AlphaTauri Fall/ Winter 2022 collection items will also be available on ISETAN’s online store. The pop-up store will then move to ISETAN’s Haneda Stores in Tokyo’s Haneda Airport from 26 October to 6 December.