AlphaTauri ‘Heatable Capsule Collection 2.0’ receives German Innovation Award 2023AlphaTauri ‘Heatable Capsule Collection 2.0’ receives German Innovation Award 2023AlphaTauri ‘Heatable Capsule Collection 2.0’ receives German Innovation Award 2023

AlphaTauri ‘Heatable Capsule Collection 2.0’ receives German Innovation Award 2023

On Tuesday 23 May, AlphaTauri and Deutsche Telekom received the German Innovation Award 2023 for the Heatable Capsule Collection 2.0 (HCC 2.0). The heated Smart Fashion range received the award “Winner in Excellence in Business to Consumer – Fashion”.

“The award of the German Design Council’s innovation prize to the Heatable Capsule Collection is very important proof for us that we are on the right track and encourages us to continue working collectively on innovative technologies with the aim of creating new added value for the wearer,explains Ahmet Mercan, CEO of AlphaTauri.

Characteristic of the styles of the Heatable Capsule Collection are heatable zones that can be activated at the push of a button, via app or via Apple Watch and set to an exact desired temperature. In addition to the various heating modes “Pulse”, “Intense” and “Swap”, they can also be set to a specific target temperature, which can then be automatically maintained and also saved. The jackets are powered by a power bank, which is connected and stowed in a separate pocket on the back. Deutsche Telekom offers a special model for this.

After the successful establishment of the two previous capsule collections in 2020 and 2022, AlphaTauri and Deutsche Telekom are launching the Heatable Capsule Collection 3.0 (HCC 3.0) this autumn and are continuing the cross-industry, cooperative project.

With the German Innovation Award (GIA), the German Design Council honors products, technologies and services across all sectors that break new ground and offer solutions that stand out due to their added value for users and the environment.