AlphaTauri opens their first Paddock Club pop-up fashion storeAlphaTauri opens their first Paddock Club pop-up fashion store

AlphaTauri opens their first Paddock Club pop-up fashion store

With the opening of pop-up stores in the F1 Paddock Club™, AlphaTauri strengthens its partnership as the official premium apparel supplier of Formula 1® AlphaTauri has become the latest fashion brand to set up a premium fashion pop-up store in the Formula 1 Paddock Club™.

With a carefully curated collection, guests can discover the brand and shop directly for selected styles. The first pop-up store opened its doors in Bahrain for the first race of the season, with the second store at the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2023 and more than 15 more pop-ups planned for the 2023 season. The Formula 1 Paddock Club™ is the pinnacle of Formula 1 hospitality, with its first-class views of the circuit, gourmet cuisine, open bars, daily pit lane tours, live music, and guest appearances by F1® drivers, Paddock Club is one of the most exclusive places at track on a race weekend and offers fans an unrivalled experience.

“With the opening of the AlphaTauri pop-up stores in the Formula 1 Paddock Club, we are adding a shopping component to the exclusive paddock experience. This ambience is the ideal setting for presenting curated AlphaTauri styles from the current collection,” says Ahmet Mercan, CEO of AlphaTauri.