AlphaTauri presents motifs from New York photoshoot with a new F1 driver duoAlphaTauri presents motifs from New York photoshoot with a new F1 driver duo

AlphaTauri presents motifs from New York photoshoot with a new F1 driver duo

At the start of the 2023 Formula 1 season, at the Bahrain Grand Prix, AlphaTauri presented images from the first photoshoot with the two F1 drivers, Yuki Tsunoda and Nyck De Vries. The new Scuderia AlphaTauri driver duo present the characteristic “KOOV” parka from the current AlphaTauri Spring/Summer collection in New York.

The technical “KOOV” parka from the Spring/Summer 2023 collection has a detachable quilted vest and combines over 12 different innovations and features: from ingenious, travel-friendly packable systems to Primaloft® to perforations on the hood, through which outside noise can be better perceived. Thanks to the innovative 3-layer membrane Taurobran®, the parka is also waterproof and breathable at the same time.

AlphaTauri celebrated its debut in the US market as part of New York Fashion Week and is continuously expanding its business with sales partners. In addition to the first presentation of the new Autumn/Winter 2023 collection in the United States of America, the 2023 F1® racecar from Scuderia AlphaTauri – the namesake of fashion brand AlphaTauri – was also presented. With AlphaTauri entering the US market, the new collection will be available to consumers in the US for the first time from July 2023.