AlphaTauri presents Spring/Summer 2023 at Pitti Uomo in Florence


AlphaTauri presents Spring/Summer 2023 at Pitti Uomo in Florence


In a combined space of more than 100m2 across the “Mobile Innovation Lab” – a flexible brand experience space – and the directly adjacent lounge, AlphaTauri presents the new Spring/Summer 2023 collection, enriched as usual with functional details and innovative features. Visitors to Florence’s Pitti Uomo can expect a sophisticated collection with many innovations. With a collection that is almost twice as large as SS22, AlphaTauri offers more styles, more possible combinations and more trans-seasonal styles. The total number of knit products has increased by 20% and there are more different qualities available in the 3D knit collection. In addition to the basic performance yarns, these include Cashmax, PrimaLoft and a Tencel- blended yarn. For the first time, apple leather is used for accessories. Apple leather is a vegan alternative to animal leather and is made from recycled materials in a saffiano structure. The Spring/Summer 2023 Collection will be delivered over two delivery windows. 

“Our collection development continues at pace and we receive a lot of positive feedback! We have founded our core competencies around innovative outerwear and 3D knit and presenting them in complete looks. These product groups are already very popular with our national and international trading partners. Of course we are very happy about this!” says Ahmet Mercan, AlphaTauri CEO. 

As well as being represented in German-speaking countries, since Autumn/Winter 2022 the brand has been distributed across many more European countries. For Spring/Summer 2023, the newly-added markets are to be consolidated, while the network is expanded both within and outside of Europe. The second half of 2022 will also see the opening of the company’s first flagship store in the London district of Knightsbridge. There is also a strong focus on the development of online trade, both through the company’s own website alphatauri.com and via key partners.