Amazon Fashion Week holds successful edition

Amazon Fashion Week holds successful edition

Centered around Shibuya Hikarie and Omotesando Hills as its main venues, “Amazon Fashion Week TOKYO 2018 S/S” was held between Oct. 16th and 22nd, with 55 brands presenting their collection and over 30 related events taking place. The Fashion Week hosted by the Japan Fashion Week Organization (JFW Organization) and is held twice a year in March and October.

On the first day, it started out with Ms. Ai Tominaga, the Official Ambassador of “Amazon Fashion Week TOKYO 2018 S/S” making an appearance and attending the opening ceremony of “DESIGNART 2017”. In addition, with the enlarged and substantiated, ‘Amazon Fashion “AT TOKYO”’, a program of the title sponsor, Amazon Fashion, to provide a global platform for Japanese designers and continued support to the community, and increase in the number of internationally active global brands participating.

“TOKYO FASHION AWARD”, which selects and awards Tokyo brands with the potential to be active in international markets, and supports their overseas developments, had entered its 4th year. In addition, a project to select and award 1 brand and support their efforts in making a fashion show style collection announcement in Paris, called the “FASHION PRIZE OF TOKYO”, has been newly established. This is an award which was developed to go one step beyond the TOKYO FASHION AWARD.