App-date | Tools to digitalise your store

Now more than ever, it is time to focus on how to use tools to digitalise your store. Here are three providers that can help your store to function better.

FITOM
Online shopping is ridden with customer uncertainty about whether an item will fit. Fitom mitigates this by displaying garments worn by a variety of people. It encourages users who have access to a retailer’s garments to try them on, photograph themselves and post their picture on the app; every post brings them points that can be exchanged for discounts. Users who don’t have access to the physical store, on the other hand, can get an idea of how garments look on real people by looking at these photos. The application is launching with the famous Japanese retailer United Arrows as its first partner and plans to expand to other brands towards the end of 2019.
www.fitom.jp

INVENTORUM
POS, merchandise management, accounting and an online shop all in a single app: that is Inventorum. The app, available in German and English, runs on iPad, allowing retailers to complete the selling process with the customer anywhere in the store – a physical cash register is only needed to give change. The system is browser-based, which means the accountancy features, including a daily closing balance and electronic cash ledger, can also be accessed on a PC. With a click, you can add new products, check your inventory, introduce discounts and view customer history. The app is especially useful for sole proprietors, who can save time and money by digitizing their business processes. Fees can be paid either monthly or annually, and a two-week trial is offered free of charge.
inventorum.com/en/

SARAFAN
Sarafan recognizes fashion products in photos and videos and finds similar items in online stores. Here is how it works: the app enters into partnerships with influencers and media outlets, on the one hand, and online retailers on the other. Affiliate influencers receive a code script to embed into their website/feed, which enables Sarafan’s algorithms to scan their images and detect items analogous to those offered by its affiliate stores. The app then places a link next to the post, inviting the viewer to shop and redirecting them straight to the retailer. The influencer/media receives commission from every transaction, the app gets paid for every transfer, and the store gets new custom. At present, over 150 retailers are using Sarafan.
https://sarafan.tech/en

In the APP-DATE section of WeAr reviews the best apps and software platforms used by retailers and brands. Some of them are available to all stores and markets; others are exclusive to one retailer or territory but will hopefully inspire others and help them keep abreast of changes in the digital fashion landscape.