APROPOS THE CONCEPT STORE opens 6th branch in Gmund am Tegernsee

Photo Credit : Annika Feuss

APROPOS THE CONCEPT STORE opens 6th branch in Gmund am Tegernsee

APROPOS THE CONCEPT STORE ends the year 2020 with an exciting new opening of its 6th branch, in the Bavarian town of Gmund am Tegernsee, around 60 km outside Munich.

The new store concept developed by APROPOS impressively combines Bavarian tradition with modern forms and was executed together with the architectural office, Unzen.

The shop space covers around 420 square metres and reflects the well-known APROPOS DNA: a curated selection of high-end fashion for men and women, beauty products and key home highlights.

At the launch, the assortment includes the S/S 21 collections of internationally renowned designers such as Bottega Veneta, Balenciaga, Celine, Christian Louboutin, Zimmermann and Moncler.

Klaus Ritzenhöfer and Daniel Riedo, Founder of Apropos with stores in Cologne, Munich and more, deliberately chose Tegernsee as the new location.

“We spend a lot of time in the Tegernsee Valley throughout the year and especially in the last few years the number of new projects in the luxury segment has increased very strongly. For us as a concept store, we see a new and exciting opportunity here.”