Assocalzaturifici repositions itself in German tradeshow calendar

Moda Made in Italy, the key Assocalzaturifici event for footwear in Germany, has announced new dates and a new position in the German trade fair calendar. The event will be held October 6th till 8th, 2017 rather than in September.

Due to the postponement of theMICAM (the international footwear trade fair scheduled for September 17th till 20th, 2017) Assocalzaturifici has decided to reposition Moda Made in Italy in the month of October to ensure that the German event preserves its specific role – universally recognised among buyers – as the trade fair at which end-of-season orders are finalised. The intention is to recover the former sales figures, which were halted in the most recent edition due to the early arrival of the new season.

The partnership with WGSN, an international fashion trend consulting firm, continues, allowing Moda Made in Italy to present dealers with footwear fashion trends and provide them with useful information for understanding consumers' needs and finalising their sales strategies in Germany and elsewhere.