Authentic Brands Group x GUESS complete transaction

Authentic Brands Group, a global brand development and licensing platform, and GUESS? have announced the successful completion of a transaction that takes GUESS? private. Authentic now owns 51% of substantially all GUESS? intellectual property, while existing shareholders, including founders Maurice and Paul Marciano, Nicolai Marciano, CEO Carlos Alberini, and affiliated entities, retain the remaining 49%.

With approximately $6 billion in retail-equivalent sales worldwide, GUESS? becomes the second-largest brand in Authentic’s portfolio, increasing the group’s annualized global retail sales to $38 billion. GUESS?’s current management team will continue to operate the business with full ownership of the operating company, maintaining continuity across leadership and strategy. Switzerland will remain a key global hub, overseeing design, creative direction, and distribution.

Authentic founder and CEO Jamie Salter highlighted GUESS?’s iconic heritage, global recognition, and strong leadership as key drivers of the partnership.

GUESS? co-founder Paul Marciano said the collaboration positions the brand for its next growth phase, leveraging Authentic’s scale and proven platform.

Authentic President Matt Maddox emphasized opportunities for category and geographic expansion, content development, and immersive brand experiences.

CEO Carlos Alberini added that operating as a private company will provide greater flexibility and resources to enhance customer experience, strengthen partnerships, and accelerate long-term growth.