Avantex Fashion Pitch prize winner 2024

Avantex Fashion Pitch prize winner 2024

The Avantex Fashion Pitch jury has awarded the 2024 prize to Materra. This young British company, founded in 2019, designs solutions to support the cultivation of cotton adapted to climate change on a fair trade model. At the other end of the chain, it encourages fashion companies to source from the producers it supports, offering brands (Mango, Ecoalf, Positive Materials…) a service designed on a Cotton-As-A-Service model, guaranteeing a totally transparent supply chain with full traceability.

“Our teams at Messe Frankfurt, like the members of the jury, were very
impressed by the quality of the models presented at this 7th edition of the Avantex Fashion Pitch. In singling out Materra’s project, the jury chose to support an ambitious response to an urgent problem facing the fashion industry. It’s a decision we can only applaud,” said Frédéric Bougeard, President of Messe Frankfurt France.