Balenciaga launches charity capsule collection ‘Pink Ribbon Capsule’

Balenciaga launches charity capsule collection ‘Pink Ribbon Capsule’

Balenciaga has launched a new capsule collection from which 10% of the proceeds will be donated to charity. Named the “Pink Ribbon Capsule,” the range features tees, long-sleeves and hoodies with the slogan “WE ARE PINK” accompanied by the universally recognized symbol for breast cancer awareness, the looped pink ribbon.

10% of the proceeds from the products will help fund a research program at Institut Curie aiming to demonstrate the utilit of an early breast cancer relapse detection method, which measures circulating tumor DNA from a simple blood draw.