‘Be Green, Be Berwich’ a sustainability concept for Berwich 2020 retail expansion‘Be Green, Be Berwich’ a sustainability concept for Berwich 2020 retail expansion‘Be Green, Be Berwich’ a sustainability concept for Berwich 2020 retail expansion‘Be Green, Be Berwich’ a sustainability concept for Berwich 2020 retail expansion‘Be Green, Be Berwich’ a sustainability concept for Berwich 2020 retail expansion‘Be Green, Be Berwich’ a sustainability concept for Berwich 2020 retail expansion

‘Be Green, Be Berwich’ a sustainability concept for Berwich 2020 retail expansion

Berwich opened its first Flagship Store in Milan in 2019, on 23 October. The company chose the city of Milan for its first single-brand store, the privileged stage of the most important events internationally associated with the world of fashion. Via Manzoni 42 is the home of Berwich’s Flagship, right in the heart of the fashion district, which has always been a place where new styles and trends coexist alongside historical brands, giving life to the most renowned “made in Italy” in the world.

“Be Green Be Berwich”, is the concept that reflects the “sustainable” soul of the Italian brand. The interior design comes from a careful choice and awareness of details, which tell the value ​​of the brand, such as research, roots, travel and especially attention to sustainability. For this reason the lighting of the store – as well as the air conditioning – are low consumption. The paints used are obtained by virtuous production cycles that lower its environmental impact and the furniture wood is recycled, reinventing its shapes and colors.

In the new flagship store, the customer can choose from numerous models from the Berwich and Madame Berwich collections and its purchases will be identified through innovative softwares. An “identity card” of the trousers to which the store will be able to log in to keep a history of the orders of each of its customers and then reschedule them fully digitized a new purchase.

Starting from 2020, with a view to retail expansion, the project will be replicated in other countries, in particular in the Middle-East.