Boss official partner of the Hahnenkamm raceBoss official partner of the Hahnenkamm raceBoss official partner of the Hahnenkamm raceBoss official partner of the Hahnenkamm race

Boss official partner of the Hahnenkamm race

BOSS was once again the presenting partner of the legendary Hahnenkamm race in Kitzbühel. BOSS presented “Magic Moment”, the first project that uniquely uses smart technologies as an integrated solution in a physical products. The features included, among other things, access to the event, registration as the owner of the product and contactless payment. A unique experience awaited 30 VIP guests, during which their ski jackets from the latest BOSS x Perfect Moment capsule collection were transformed into smart devices.​​​​

BOSS was also the official presenting partner of the KITZ RACE Party, the most exclusive evening event of the Hahnenkamm weekend, which was attended by 1,500 VIP guests. The night under the motto “Mount Mystique” offered an exclusive dinner, performances and live interviews with the Hahnenkamm race winners. The star act, presented by BOSS, was Ronan Keating.