BOSS unveils F/W 2025 campaign: Spotlight on “Be” in Be Your Own BOSSBOSS unveils F/W 2025 campaign: Spotlight on “Be” in Be Your Own BOSS

BOSS unveils F/W 2025 campaign: Spotlight on “Be” in Be Your Own BOSS

BOSS introduces its new Fall/Winter 2025 campaign, which puts the spotlight on the “Be” in the iconic slogan Be Your Own BOSS. At the heart of the campaign are two talents: Aaron Pierre, soon to appear as a superhero in an upcoming DC Studios series, and Ishaan Khatter, who took Hollywood by storm with his leading role in HOMEBOUND 2025, a film celebrated at the Cannes Film Festival.

With their drive, determination, and vision, Aaron Pierre and Ishaan Khatter embody the message Be the Next BOSS. They bring their unique energy and ambition to the campaign, representing those who carve their own path.

The campaign also features S.COUPS, Taylor Fritz, and Amelia Gray, continuing their journey with BOSS. The Fall/Winter 2025 campaign puts the focus on ambition, self-actualization, and the pursuit of greatness.

The diverse cast reflects the spirit of those who forge their own way — and inspire others to do the same. Each face in the campaign embodies what it means to Be the Next BOSS.