Burberry launches Chinese New Year 2020 campaign

Burberry launches Chinese New Year 2020 campaign

Burberry has launched its new Chinese New Year 2020 campaign and collection which is a vibrant celebration in red- heralding joy, health and happiness for the year of the rat.

Shot by Shanghai Photographer Leslie Zhang, the campaign stars Zhou Dongyu, Llang Jiyuan and He Cong, captured in a series of intimate poses dressed in Riccardo Tisci’s Chinese New Year Capsule Collection. House codes meet vivid shades of red, a symbol of joy, vitality and prosperity, in a series of modern silhouettes. From refined tailoring to sports-influenced separates and fresh iterations of the iconic Burberry sneaker (The Union) and the infamous Runway Bag (The Lola)

Burberry’s Chinese New Year collection includes a limited-edition Thomas Burberry Monogram motif, inspired by the Chinese zodiac and animated with an original illustration in honour of the Year of the Rat, which appears throughout.