Burberry launches pop-up in Selfridges

Burberry launches pop-up in Selfridges

Burberry has launched a pop-up called “Imagined Landscapes” in department store Selfridges.

The “Imagined Landscapes” pop-up series was inspired by the brand’s first immersive brand experience in Jeju Island, Korea, where it built a large, “mirrored structure” which explores the brand’s “pioneering spirit and connection to the outdoors.”

The Selfridges pop-up carries a selection of exclusive styles, including casual shirts and knitwear and features images of the label’s outerwear campaign.

The Selfridges pop-up will remain open until January 16 2022.