Calvin Klein opens two new multi-brand lifestyle storesCalvin Klein opens two new multi-brand lifestyle stores

Calvin Klein opens two new multi-brand lifestyle stores

Calvin Klein has announced the opening of new Calvin Klein multi-brand lifestyle stores in Shanghai and Dusseldorf. Each store is a flagship and features the brand’s latest retail design concepts.

The 2-story Shanghai store in the Raffles City offers men’s and women’s CK Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Performance apparel and accessories. The Dusseldorf store is located on Königsallee Boulevard and spans across 3 floors offering Calvin Klein sportswear and accessories, Calvin Klein Jeans, Calvin Klein underwear and Calvin Klein swimwear.

The new design concept of both stores communicates the brand’s minimal, modern aesthetic with a fresh addition of colour and sumptuous materials to enhance the customer experience.

Digital technology is utilised throughout the stores offering customers the opportunity to actively participate in a personalised shopping experience and engage with the products and the brand in new ways. Interactive video and denim fit guide walls allow customers to browse items featured in the brand’s current campaign an make selections to try on in-store. In the Shanghai location, an interactive video table invites customers to explore the brand on a deeper level via newspaper, magazine and online articles on the brand, key milestones, runways show videos and recent events, as well as being able to access the brand’s social media channels.