CHIC August 2021 edition postponed to October

CHIC August 2021 edition postponed to October

CHIC – China International Fashion Fair August 2021, originally planned from August 25-27, will be postponed due to the current coronavirus situation in China in accordance with the prevailing safety regulations. Asia’s leading trade fair for fashion and lifestyle will now take place with a new date from October 9-11, 2021 at the National Exhibition and Convention Center in Shanghai.

Around 500 brands will present the entire spectrum of the Chinese fashion industry in October. In addition to the physical exhibition on site, CHIC offers innovative hybrid and digital options for optimal exhibition results.

The Chinese market continues to develop positively. Retail sales are increasing, the growing middle class is driving the trend of “premiumization”, especially high-quality niche brands are in demand in the market of the future.

The next editions of CHIC will take place from November 3-5, 2021 in Shenzhen and from March 9-11, 2022 in Shanghai