Having clothing and textiles produced in Germany is back in fashion. The topic of sustainability plays a central role here. With German production, the short delivery routes to the end customer already have a significant impact on the environment. In addition, there are the latest technical developments and digital technologies “made in Germany”, which make Germany more attractive as a production location again.
Anyone who leads a sustainable life takes care to conserve resources such as raw materials and natural resources – both when acquiring new things and when using existing items. The conscious use of clothing is one of many examples. Without a doubt, the most environmentally friendly way is to treat clothing with care and wear it for as long as possible. Anyone who needs something new can fall back on sustainable labels whose textile products have been produced under socially fair and ecologically sustainable conditions. Because the production of clothing in particular contributes significantly to climate change. For example, a new pair of jeans consumes several thousand liters of water due to the cotton cultivation, dyeing and finishing process. In the conventional finishing process, many chemicals, some of which are toxic, are used, which, among other things, give the jeans the popular used look. After processing, these chemicals have to be carefully washed out again using an enormous amount of water. In addition, there is the social aspect of sustainability in jeans production, as the majority of this garment is still produced in emerging countries – sometimes under questionable conditions
Due to the public awareness of sustainability and the increasingly strict regulatory requirements such as the European Green New Deal, the pressure on textile production and industry is increasing. It is an industry that is subject to change and therefore thirsts for innovative and sustainable solutions.
With the CHT Group, a medium-sized global player for specialty chemicals with a focus on sustainable chemical products and process solutions headquartered in Tübingen, the start-up has a strong partner at its side. In addition to the supply of tools for jeans finishings, the young start-up benefits from the valuable experience in the field of sustainable denim finishing from almost 70 years of company history from the CHT Group. In the meantime, the international group of companies with production and sales locations is represented by 26 companies worldwide and achieved group sales of 630 million euros with 2,400 employees in the 2021 financial year.
The two companies see themselves as sparring partners, exchanging views on tried-and-tested processes, as well as on existing and the latest processes and new technologies. In this way, one learns from the other – and vice versa.
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