Coach partners with Roblox and ZEPETO

Coach partners with Roblox and ZEPETO

Coach is partnering with Roblox and ZEPETO to bring its Spring/Summer 2024 collection into the digital space. The move into the virtual world is a part of Coach’s “Find Your Courage” campaign, which has featured Lil Nas X, Lee Young Ji, and Wu Jinyan. The Fashion meets gaming move allows users to explore digital identities with wearables available in Fashion Famous 2 and Fashion Klossette on Roblox and ZEPETO from July 19.

By choosing Roblox and Zepeto, Coach said it “aims to reach millions through immersive virtual and social experiences that merge fashion with digital self-expression”.