Cordura celebrates 10 years of durable denim with new launchCordura celebrates 10 years of durable denim with new launchCordura celebrates 10 years of durable denim with new launch

Cordura celebrates 10 years of durable denim with new launch

CORDURA, a registered trademark of INVISTA, one of the world’s largest integrated manufacturers of polymers, intermediates and fibres, headquartered in Atlanta, GA, USA, celebrates the first decade of “Denim Durability” and launches CORDURA hemp innovations.

2021 marks the 10th anniversary of the introduction of CORDURA durable denim technology to the technical denim sector. Over the past decade, the denim world has been researched, developed, created and challenged to “enhance performance” and to “expect more from denim garments”. CORDURA denim is proven to be at least 4 times more durable than traditional 100% cotton equivalents and has found its fan base as a comfortable, rugged option for skateboarders, climbers, workers and motorcyclists. Always durable and long-lasting, CORDURA Denim offers an authentic denim look and feel with enhanced protective performance. 

Cindy McNaull explains, “We think working with hemp is especially valuable in our knitwear and denim apparel collection. Hemp offers benefits for increased abrasion, tensile and tear resistance – three properties that align with the CORDURA brand’s long-lasting performance platform. We look forward to exploring the aesthetic benefits and eco-efficient properties that hemp can bring to CORDURA technology developments.”