Dao-Yi Chow new creative director of New Era

Dao-Yi Chow new creative director of New Era

Dao-Yi Chow has been appointed vice-president and creative director of New Era. “Chow will oversee the creation and development of the brand’s first namesake apparel line called Brand New Era.” Chow’s mission will be to “serve as a catalyst for the legacy brand’s next chapter into apparel, headwear, and accessories through a culture-led lens.”