Debut edition of Boulevard Pret-a-Sale attracts diverse group of exhibitors and buyers

Boulevard Prêt-à-Sale, the brand new trade platform serving the off-price and value retail industry, opened its doors to exhibitors and attendees alike on Tuesday, March 21st, 2017, featuring more than 60 men’s apparel and accessory brands. As the brainchild of industry veterans Arnold and Bruce Zimberg, in cooperation with international trade show organizer Messe Frankfurt, this first-of-its-kind trade show focused on building a business platform for the fastest growing yet under- served segment of the apparel market: off-price retail. 

Over the course of three days, Boulevard Prêt-à-Sale exhibitors showcased a variety of current, past season, and future inventory and made it available to attending buyers at discounted prices. Additionally, select exhibitors provided information on private label services and available FOB factory to retail programs. 

“We’ve curated a tightly edited group of exhibiting brands for our first menswear edition and have been very focused on quality over quantity.” said Bruce Zimberg, Co-founder and Sales Director, Boulevard Prêt-à-Sale. “The biggest challenge off-price retail buyers are facing is repetitiveness across all categories, including menswear. Our ultimate goal is to help these retailers differentiate themselves by introducing them to new upscale brands – both emerging and established.”