DFO Launches AW20 Physical and Online Showroom for Chinese Market

DFO Launches AW20 Physical and Online Showroom for Chinese Market

In lieu of the Coronavirus COVID-19 situation, DFO will be organizing a fully integrated online and offline showroom for its AW20 season.

For buyers who will not visit Shanghai, DFO will help them place orders via our online showroom. DFO will help brands create attractive video and image content and create dynamic brand experience digitally.  In addition, China’s 5G technology will make DFO’s online experience enjoyable and convenient for buyers.

Via DFO’s own social media platforms and reaching out directly to China’s buyer pool, DFO will continue to create dedicated promotion for brands. 

“The fashion industry in China will only be strong again if all of its participants support each other.  With a fully integrated strategy spanning over one-month, we believe we will be able to help strengthen the fashion market in China, as well as our brands and retailers, through this challenging season.” – DFO